Personal logo

This logo was developed to illustrate my profession as a designer. As a designer it is critical to learn the skills of seeing things from another perspective, and be able to think three dimensionally. The way of seeing things should be done at different levels, and imagine the sides of a case that nobody else has thought of. – Only then the true future can be created.

The symbol is ment to describe the different pages of a process. Even when something looks flat, it has at least two sides. The figure also brings with it some kind of growth and change. Which both are the groundings of innovation and product design.

Thoughts that were important during the process:

Simplicity - Three dimensionality even on a flat surface – Showing a type of progress – Timeless – Not committed to a specific style or type of products – Flexibility – Could work at different surfaces, and in invert colors – Could be done by a laser cuter.